Website Content Checklist Blog

Website Content Checklist

Website content is often the bottleneck in the web development process so I put together this Website Content Checklist so you can see what is needed so it’s not so overwhelming.

Professional copywriting services are not part of my services but if you need help with your content creation I can recommend some great copywriters for you.

The words on a page change the design so I do not build websites with temporary text. You are required to provide all your content before I start work on your project.

It can be a struggle when it comes to writing website content to sell your offer or speak about your brand in a way that is not “salesy” yet drives the message across.

There is a fine line, however, to navigate that tightrope you will need to know how to really talk about your message in a way that attracts the clients you ideally want to work with.

I have broken it down for you because I really do care about your business and give you the know-how to feel confident in building upon it.

This is a general checklist that provides most of what I will need to get together before I can start building your dream website.

General Website Content

  • Logo
  • Social media profile links
  • Favicon
  • Header: Menu Items (normally page names)
  • Footer widget options. These are some options you may wish to have
    • Social feedPage list / mini menuLegal linksLogoContact info
  • Brief about
  • Opt-in
  • Sidebar widget options: A sidebar can be added to the site if you wish. These are some of the options you may like:
    • Opt-in
    • Recent posts
    • Contact block
    • Categories
    • Author

Home Page

  • Header/Hero Image
  • Main headline
  • Tagline
  • Call to action
  • A minimum of 500 words of text + headings
  • Images

This post by Hubspot outlines things in more detail Critical Elements Every Homepage Must Have Infographic


  • Header/Hero Image
  • Main headline
  • Tagline
  • Call to action
  • Text including any Headings
  • Images

Gallery Page

  • Header/Hero Image
  • Headline
  • Tagline
  • Call to action
  • Text including any Headings
  • Images


  • Author Bio
  • Author Image (gravatar)
  • Several posts including the posts featured image


  • Phone number (s)
  • Email address (es)
  • Email to send the form to
  • Contact form fields
  • Supporting text and Images

Supporting Content

  • Testimonials including images
  • FAQs
  • Gallery Page


  • Privacy Policy
  • Terms and Conditions or other legal info
  • Custom copyright wording

Email Marketing

  • CRM/mail subscription service credentials
  • Opt-in
    • Location(s)
    • The headline and/or subscribe text
    • Button text
    • Fields (optional/required)

Tracking & Scripts

  • Analytics – We install google analytics but if you currently have analytics we will need access
  • Live chat script – If you wish to use a chatbot we can install the script for you


Any SEO copy that you would like added to each page such as Meta Title, Meta Description, Schema etc

I hope that you find this list helpful, as you can see just by the length of the list there are a lot of factors many businesses don’t take into account when starting a website development project.

My checklist lists things but if you need something a lot more thorough head over to ithemes.

Creating the copy alone can be a hard undertaking. Between meetings, client work and your social calendar it can really be hard to find the spare moments to get the words together.

You don’t want to take it on all by yourself

Do you need help with your website content?

I have friends who are awesome copywriters (in various industries) and I am happy to refer you.

Also if you require any brand assets such as a Logo, Favicon or colour palette please let me know and I can put you in touch with some of my branding friends.

Until next time,

Lara Sign

Let’s get your website sorted!

Let me build you a new website or fix those niggly issues that you can never seem to fix.

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