Case Study: Martial Arts Website
Client Kemp’s Mixed Martial Arts Kemp’s Mixed Martial Arts, an established martial arts academy in South Nowra, approached me initially for assistance with website hosting. However, after a thorough discussion,…
Responsive Typography: It’s time to Ditch the Pixels!
When I teach WordPress one of the first things I teach is responsive typography. Why? Because it’s a simple thing you can do that makes a huge difference to your…
Getting Found Online: SEO Tips I Share with My Clients
So, you’d like your website to rank higher in Google’s search results? Understandably! Every business wants that. But SEO isn’t about magic tricks or secret keywords. It’s a strategic approach…
Brand Essentials: A Practical Guide for Small Business Owners
These days, everyone’s talking about brands: brand packages, brand essentials, brand strategy… But what is a brand, really? And why should you care? Many businesses see a website as just…
My Tech Journey: From Corporate Databases to WordPress Websites
A few months ago, while working on a particularly complex WordPress project, I had a lightbulb moment. It made me reflect on how far I’ve come since my early days…
Website Costs in Australia: A Clear and Simple Guide (2024)
Dreaming of a website that not only looks fantastic but also drives serious results for your business? You’re on the right track! A well-crafted website is a powerful tool for…
The Different Types of SEO Explained (2024)
In today’s digital world, your business’s success often hinges on its online presence. Search Engine Optimisation, or SEO, is your trusty sidekick in this journey. It’s a powerful tool that…
Core Web Vitals: The Secret Sauce for a User-Friendly (and Google-Friendly) Website
In today’s lightning-fast digital world, your website is more than just a digital brochure; it’s your 24/7 storefront, customer service rep, and brand ambassador all rolled into one. With consumers…
What are core web vitals and why you should care
Search Engine Optimisation (SEO) is a well-known (but often misunderstood) marketing channel that boosts your online visibility on search engines. SEO is constantly evolving. A few years ago, Google introduced…
My New Website Business: VIP Days Australia. The Story Behind the Idea
Earlier this year, I attended a web developer summit, and the speaker raved about the one week VIP Intensive service their agency offered. I was intrigued by the idea of…
Website Content Checklist
Website content is often the bottleneck in web development agency projects. During VIP intensives, if no website-ready content is available, it can lead to significant time wastage, making it impossible…
Website Construction: 6 Steps to Building Your Online Home
If you have ever tried to build your own WordPress website, you know how confusing it can be to figure out how all the pieces fit together. Domains, Hosting, WordPress,…
What are WordPress User Roles?
WordPress user roles are a fundamental aspect of the WordPress platform that allows you to control and manage what actions and access different users have on your website. User roles…
Do I need legal pages on a website?
I am a web developer, not a lawyer but one thing I do know is that legal pages on a website are a crucial and often forgotten part of website…
7 Features Every Website Should Have
Most small business owners only put up a website as an afterthought once they’ve gotten their business established. Unfortunately, if your website doesn’t have certain features, it won’t do you…
Why Is My Website Not Generating Leads?
Running your own business is tough enough work, but keeping your website up to date and proactively taking steps to further your lead generation can be more than you bargained…
Why is Quality Web Design Important?
Proper web design is a key element in procuring and keeping customers. Your brand identity and online presence are shown off in full force on your website and are where…
What is Responsive Web Design? Why is it Important?
You may not know what responsive web design is, but you’ve definitely noticed its impact if you’ve used your phone to shop online, open email links, or do much of…
Why Use MailPoet?
Many options are available when looking for an e-mail service provider (ESP) for Email Marketing (EDM). Whilst most of them work similarly but if you are using WordPress, the MailPoet…
What Is An SEO Audit
An SEO audit is very much like getting a tune-up on your vehicle in that they both look at the technical inner workings and assess any changes that need to…
Do you have an old mailing list?
It’s quite well known that email marketing has an excellent return on investment (ROI). The kicker is, it’s only as good as how clean it is. A messy mailing list…
User Experience: 6 Things People Hate on websites
If you’ve been struggling to get website traffic — it could be directly related to your website and not the products or services you offer. It’s more important than ever…
Why A DIY Website Might Actually Be Bad For Business
You are hopefully already aware of just how vitally important having a strong online presence is for your business. Having a central location that promotes your business 24/7, and represents…
Why I love Fluent Forms
Website forms are an essential part of communication. Fluent Forms is one of the fastest-growing form plugins for WordPress users and the form builder we recommend to our clients and…
Inbound Links 101 – What You Need to Know
Inbound links (also known as backlinks) are an SEO strategy that savvy businesses use to their advantage to improve their visibility online on organic search channels such as Google, Yahoo…
Fixing Your Bounce Rate: 9 Ways to Keep Visitors on Your Website Longer
It can be challenging to get visitors to your website but it can be just as challenging to make a good impression in the first 50 milliseconds and keep them…
Do you have an outdated Website?
Your website requires constant work to keep it online for your customers. You may not notice how much work it takes if you initially hired a web development company to…
A Beginners Guide to Content Management Systems (CMS)
Are you in need of a system to manage and build your website but not sure where to start? Heard the acronym CMS and am unsure if it’s something you…
I have a small business. Do I Need a Website?
I regularly see the question asked on social media; “Do I need a website?” often by people whose only online presence is Instagram or a Facebook page. If you have…
WooCommerce or Shopify? Which is Better?
When starting an online store you will have to select an eCommerce platform, and that choice will likely come down to WooCommerce or Shopify, the top two eCommerce platforms. But…
10 Awesome Strategies to Boost Website Traffic in 2022 and Beyond
You have spent so much time building your website, updating your products and services, and creating compelling content. Yet, you aren’t getting the website traffic you were expecting for some…
Website Acronyms
There are so many website acronyms and terms that can be unclear. My handy guide will help you understand some of the common terms. Above the fold An old term…
9 Local SEO Tips to rank higher on google search
Are you a business owner struggling to get seen in local search results? You’re not alone. This guide provides 9 actionable Local SEO Tips to help you outrank your competitors…
4 Reasons Why Website Speed Matters
There are many online discussions about site speed, and some people ask, ‘Does website speed Matter?’ Speed is a crucial part of the user experience. Does UX Matter? You bet…
The importance of Website Maintenance
To understand why website maintenance is essential, consider the regular maintenance needed in your home. You need to maintain your home, whether it’s cleaning, fixing broken tiles, painting the walls,…
SEO Cheat Sheet
As an experienced SEO, I am regularly asked, ‘How do you do SEO?’ or ‘Can you SEO my website?’. I am writing this SEO Cheat Sheet to give you some…
WordPress DIY
If you want to try your hand at designing your own website here are my WordPress DIY Recommendations for 2022. If you don’t want to spend days or weeks learning…
Keep Control of your Online Presence
In every industry, there are good & bad service providers but when your online presence is so important it pays to work with experienced professionals. I have been a web…
Help! My Website has gone?
Two years ago, a new client phoned me in a panic: ‘Lara, my website has gone. How can I get it back?’ Luckily, I was able to recover his website…
How to Choose a business name and website domain
In Facebook groups I often see people asking others to help them choose a business name. The question asked is ‘Help me choose the best business name’ with a list…
Website Builder Comparison – Wix vs Squarespace vs WordPress
In this website builder comparison, I will discuss the pros and cons of the 3 most popular website builders; WordPress, Squarespace, and Wix. All 3 have merits, advantages, and disadvantages….
Adding Website Images & Image SEO
Adding Website Images may be as simple as pressing ‘add new’ and then selecting files to upload. We all know that fast websites are important for conversions, so to ensure…
how do clients search?
With over 1 billion websites online, it can be hard to get noticed. How do clients search for your business? What can you do to help them find you? How…
SEO in 2022 is all about the build!
When I started working with SEO in 2010, nobody knew what it was. SEO in 2022 is very different! Most business owners know the three little letters, but unfortunately, I…
Struggling with Website Traffic? Let’s Troubleshoot!
Low traffic can be frustrating whether your website is brand new or has been around for a while. You’ve poured your heart into creating a beautiful site, but nobody’s seeing…
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