It’s quite well known that Email marketing has excellent ROI. However, if you have a list that you haven’t used for a while, it can be very frustrating to email that without all kinds of brain aches 🙂
I am currently working with a client who has a list of 60,000. Unfortunately, when they were growing their list, they didn’t use 2FA so the mailing list is full of spam and bots.
If I used this junk filled mailing list as it is what would happen?
Most Email marketing services will stop your account sending if you have a number of spam or bounces so they stop your send and suspend your account until you sort it out.
It’s possible that the domain would be affected by a bad spam score.
When an ISP sees that you’re sending to a large number of unknown accounts, they will suspect that you are a spammer. If you email unknown accounts at a rate higher than 5%, it is very likely they will send your emails directly to the spam folder or will block you altogether.
What are the steps to sort out an old mailing list?
1. Clean out your list
2. Sign up for a Newsletter Service Provider
3. Authenticate your domain
4. Create your first email and use an email checker before you send it
5. Email your clean List
I hope this post has been helpful
Until next time