Many options are available when looking for an e-mail service provider (ESP) for Email Marketing (EDM). Whilst most of them work similarly but if you are using WordPress, the MailPoet plugin is an easy, reliable way to send e-mails from your WordPress dashboard, and it can even integrate with your WooCommerce store.
E-mail is more effective at reaching your target market than social media.
In 2020, there were four billion e-mail users worldwide, and that number is expected to grow to over 4.6 billion by 2025. Using an efficient e-mail marketing platform can give you a way to not only customise your message to current and potential customers but will allow you to measure the effectiveness of an e-mail campaign.
Whether you run an eCommerce store or have a website for your brick-and-mortar store, MailPoet could be the e-mail solution you are looking for.
This article will discuss MailPoet’s features and how you could benefit from choosing MailPoet as your e-mail marketing platform.
Core Features of MailPoet
MailPoet is an e-mail newsletter plugin that will allow you to create and send e-mails and newsletters straight from your WordPress dashboard. If you are already using WordPress, you will already be familiar with the interface, so you shouldn’t have a problem using the MailPoet plugin. Here are some of the other MailPoet features that you may find helpful.
E-mails are fully customisable, so you can change colours, and the background, and even add your logo. You can create an E-mail from scratch or choose from one of the many templates available. With MailPoet templates, sending a professional-looking E-mail is as easy as selecting the type of e-mail, selecting a template, customising the E-mail, and sending it.
#2. Signup Form Builder is Built-In
Getting subscribers to sign up is easy with MailPoet. The platform allows you to create signup forms and place them anywhere on your website. Although the form builder isn’t as complex as others, it’s just as effective. And if you have design skills, you can use CSS to customise the forms.
#3. Subscriber List Segmentation
List segmentation allows you to categorise your subscribers into groups based on their activity. For example, you can sort users based on links they click or e-mails they open.
This information enables you to understand what your audience is interested in and will allow you to send the most relevant e-mails. In addition, list segmentation can help increase open rates and lower the rate of unsubscriptions.
#4. Google Analytics Integration
MailPoet uses Google Analytics to help give you a better insight into your subscribers. You can analyse the performance of your e-mail campaigns, track opens, clicks, and unsubscribes, and learn how your newsletter is performing. Using this information, you can correct mistakes and fine-tune future e-mails for better engagement.
#5. WooCommerce Integration
MailPoet also works directly with WooCommerce. Here are some ways that your eCommerce store can benefit from using Mail Poet:
- Customer Lists – These lists contain information about those who purchase from you after signing up or as a guest. It’s a great way to separate buyers.
- E-mail Customiser – Customise WooCommerce e-mail templates to represent your brand. Save the template and use it as needed.
- Abandoned Shopping Cart – The average cart abandonment rate is 69.82%. Sending an e-mail to remind people to complete their purchases can help you save a big chunk of sales that you may have missed.
- First Purchase E-mails – Not only can you set up an e-mail to be sent out after their first purchase, but you can also send e-mails when a shopper purchases different product categories.
The great thing about MailPoet’s integration with WooCommerce is that it is all built into WordPress. So everything is on one dashboard, and you don’t have to go back and forth between apps and risk missing information.
Cons of MailPoet
As you may have noticed from the features above, MailPoet is a powerful tool. However, since no platform is perfect, there are a couple of cons to consider.
- You must have a WordPress site – You can only use the MailPoet plugin if you have a WordPress website. And if you want to use it for eCommerce, you have to set up your store with WooCommerce.
- You can’t easily retarget your audience – Some ESPs provide a Facebook integration that will automatically retarget subscribers. Unfortunately, MailPoet doesn’t offer this.
- You can’t create landing pages – While there are a variety of forms you can create on MailPoet, landing pages are not one of them.
- It can be server resource intensive if you do not configure it correctly
There are several Email Marketing Service Providers out there that are great for eCommerce stores and blogs.
Unlike other basic e-mail plugins, MailPoet offers a variety of advanced features that make it just as good as other popular e-mail marketing solutions.
If your website is WordPress and WooCommerce, MailPoet’s ability to integrate with these platforms makes it a great option for you.
I can help you take your digital marketing goals to the next level!
I offer WordPress VIP Intensives where I can help you with Mailpoet amongst other things. If you’re the do-it-yourself type, I also offer one-on-one coaching.
Contact me today, and let’s discuss how we can grow your business!