Proper web design is a key element in procuring and keeping customers. Your brand identity and online presence are shown off in full force on your website and are where you can nurture bottom-of-the-funnel leads and turn them into conversions.
No matter if you are a B2B or B2C business, ensuring your site is attractive and easy to use is priority number one.
Your brand’s website should always have your audience in mind and ensure a high-quality experience from the first click to the last. In this article, we will go over some of the most important reasons why having a good web design is crucial for your business and brand.
First Impressions Count
Research shows that 94% of all website first impressions are design related. From day 1, we are told that first impressions are crucial in business — your website is no different.
Oftentimes, your website is the first representation your company’s potential customers will see, so having a lazy or outdated design will have them closing the browser tab in no time flat. In fact, it only takes 50 milliseconds for a potential customer to form an opinion about your website.
Focus on leaving a lasting impression by ensuring your site is responsive, user-friendly, enticing to look at, and easy to navigate.
Promotes Brand Trust
When you have up-to-date, unique, and professional web elements and design, customers know you put the effort in and therefore they are able to put their trust into that effort. They will notice if you don’t show that you care enough about your brand to keep it looking fresh for your customers.
Stay up to date on trends, use art that pops, streamline your website elements by cutting the fat, and make sure that your website is a digital brand ambassador that you are proud of.
Remember, consistency and fluidity are key in design.
If every page is a different style or there’s no real method to the madness, people will get suspicious that it hasn’t been properly taken care of or updated in a while. In today’s world of constant content, being out of date and out of touch can lose sales just as much as a bad review.
Bolsters Your SEO
There are many web design components that have a big impact on your publishing capability and therefore, how the top search engines crawl and rank your page. Developing a proper SEO strategy for your site is a great way to enhance your search engine rankings and will only serve you better in the long run.
Making use of SEO-friendly web elements and content creation techniques helps bring even more traffic to your page and hone the intent of those landing on it. If you are unfamiliar with SEO, don’t be afraid to reach out to an SEO agency that specialises in driving qualified traffic and increasing conversions.
Boost Conversion Rates
With quality web design, you hold power over the audience and can direct them in any way you choose on your site. Leveraging this opportunity, you can direct them to a certain product, sale, or event of your choosing.
By making the user experience both engaging and tailored to your intended audience, you can guarantee a quality experience for your visitors and realise higher conversion rates as a result.
That said, if you do not have a mobile-responsive website, you are potentially losing leads and sales left and right. A recent study showed that worldwide online sales in 2020 were 56% from mobile and 44% for desktop. The majority of online shopping is being done from mobile — and that’s a metric you can’t ignore.
What are the Important Elements of Good Web Design?
Easy-to-navigate web pages
Eye-catching art direction and visuals
Responsive design and page element
Links to social media
High-speed website (enhances SEO and customer experience)
Quality Web Design
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