Struggling with Website Traffic? Let’s Troubleshoot!

Low traffic can be frustrating whether your website is brand new or has been around for a while. You’ve poured your heart into creating a beautiful site, but nobody’s seeing it. Don’t worry, you’re not alone! 

Let’s explore some common culprits hindering your website’s visibility and how to get things back on track.

1. SEO Needs a Boost

Think of SEO (Search Engine Optimisation) as your website’s GPS coordinates for search engines like Google. Without it, your site might be hidden in the vast online landscape. A solid SEO strategy helps your site appear when people search for your offer. Let’s ensure your site is easy for search engines to find and understand!

2. Keyword Confusion

Keywords are like the secret handshake to the SEO party. Using the right ones ensures search engines know what your website is about and show it to the right people. If your keywords aren’t hitting the mark, you might be missing out on potential visitors. Let’s review your keyword strategy and make sure it’s on point.

3. Content Conundrum

Search engines love valuable content, but it’s not just about quantity; it’s about quality, too. Your content should answer the questions your audience is asking. Think of your website as a helpful resource, not just a sales pitch. Let’s make sure your content is engaging, informative, and up-to-date.

4. E-A-T: Expertise, Authoritativeness, Trustworthiness

Google wants to recommend websites that are credible and trustworthy. They look for signals that you’re an expert in your field, your site is user-friendly, and your content is reliable. This includes things like having an “About Us” page, clear contact information, and showcasing your qualifications. Let’s polish up your site to boost its E-A-T factor.

5. Copy That’s Too SEO-Focused

While SEO is crucial, remember that you’re writing for humans, not just search engines. Keep your copy conversational, engaging, and easy to read. Break up those long paragraphs, use headings, and sprinkle in some visuals to keep things interesting.

6. Slow Loading Times

Nobody likes waiting for a website to load. If your site is sluggish, visitors will likely bounce before they even see your amazing content. Slow loading times can also hurt your SEO rankings. Let’s check your site’s speed and see if we can give it a turbo boost.

7. Lack of Promotion

Even the best websites need a little promotion. Are you actively sharing your content on social media, industry websites, or other relevant platforms? Consider email marketing to engage with your existing audience and encourage repeat visits.

8. Crawlability Issues

Search engines need to be able to “crawl” your website to index its pages. If they can’t access your site, it won’t show up in search results. Make sure you have a sitemap and that it’s submitted to Google. If you’re unsure, let’s take a look and make sure everything is set up correctly.

9. Not Mobile-Friendly

More and more people are browsing the web on their phones. If your website isn’t optimised for mobile devices, you’re missing out on a huge chunk of potential traffic. Let’s make sure your site looks and functions beautifully on all screens.

Need a Helping Hand?

Increasing your website traffic takes time and effort, but it’s definitely achievable! If you’re feeling overwhelmed or unsure where to start, I’m here to help.

I specialise in WordPress troubleshooting, repair, and enhancement. I can comprehensively audit your site, identify areas for improvement, and implement solutions to boost your traffic and visibility.

Ready to unlock your website’s full potential? Let’s chat!