You have spent so much time building your website, updating your products and services, and creating compelling content. Yet, for some reason, you aren’t getting the website traffic you were expecting.
Today, I will review some of my favourite strategies to increase website traffic and get your business on the road to success. Some methods for boosting traffic are free, while others may incur an expense.
What Is Website Traffic?
In short, website traffic is the number of visitors who find their way to your site.
In addition, analytics define your audience’s demographics, such as age range, location, gender, and more. Learning to drill down on the most important information and spot the trends that matter to your business takes a keen eye and continued analysis.
When I build a website always add Google Analytics and link it to Google Search Console as part of my standard website build.
Google Analytics tells you how visitors get to your site? Do they find you through a Google search, directed through social media, or by typing in your URL?
You will find out how many visitors are repeat visitors, unique visitors, and even their behaviour once they get to your site.
Review your existing analytics to know where to target and what seems to be keeping visitors on your site. Expand upon that success. Additionally, put effort into figuring out why other strategies haven’t worked and how you can strategise more fruitfully.
If you find that you don’t have enough time to become the SEO expert you need to be, don’t worry I can assist.
I have spent years keeping up to date with the latest changes in Google’s rankings.
If you need help getting your SEO whipped into shape, sometimes it’s best to call in a professional.
Basic Search Engine Optimisation (SEO)
SEO is complex but you can do the basics yourself to assist search engines in understanding what your site is about.
This set of strategies will help your organic search rankings but will not catapult you to number 1 for every keyword you would like.
If you want to boost traffic to your website, part of your goal should be to get placed on the first page of the search results and some SEO basics probably won’t do that. See my post on SEO essentials or my SEO cheat sheet.
Some factors you should focus on:
Meta Title and Meta Descriptions
Meta Title and Meta Descriptions are what you see in a SERP (search engine results page) when you do a search.
The first line is the page URL and the Meta Title is the big bold line.
The meta description is a couple of lines of text that appears beneath the Meta Title giving the user an idea of what to expect within the content. Essentially, this section summarises your content with a short snippet.
Google rewrites a lot of meta but it’s good to put in what you would like and hopefully, google serves what you post.
You should utilise headers in your content. The use of header tags allows crawlers to scan your material more easily for relevance. Use the Title, H1, H2, H3, and H4 headings as needed to break up your content.
Quality Images With Alt Tags
Quality images include professional images versus stock photos. In addition, the images should be relevant to the message you are sending.
Alt Tags allow browsers to find your relevant content through not just the content but also the images. So be sure to utilise alt tags.
Image Optimisation and Image SEO are 2 things that can help you get more visibility on a search engine.
Internal links within your content allow you to keep visitors on your site longer, providing them with additional value.
Google will recognise your site based on how long visitors remain before leaving. For example, if you produce content on travel and you have links to RV content, include them organically in your new content.
Including keywords in your content is crucial.
First, consider how someone will find your content. Based on what you think their search will be, use those keywords within your content. Second, be sure to include those keywords organically in your content. Don’t force keywords into your content.
If you overdo the keywords Google will view your content as keyword stuffing, and it will work against your rankings and therefore your website traffic.
Keywords are part of SEO but Long-tail keywords focus on longer, more specific series of words and can be great to use in social media captions and other content.
What do you think a person will key in as a phrase to search and find your content?
Long-tail keywords reap significant benefits when you can hone in on common questions or phrases used by searchers to find an answer.
Headlines are also known as titles. Headlines should try to grab the attention of a visitor, compelling them to read your content.
This headline is the first interaction your content will have with a visitor. Make the exchange riveting and thought-provoking, and use relevant keywords to your advantage.
Suggesting viral content as a strategy can be a bit misleading. We all hope for viral content. When you are lucky enough to experience it, the benefits can be astounding. Search for topics with the potential to go viral.
Evergreen content essentially means regardless of when a visitor sees your post, the content will be relevant. Generally, they don’t tie to specific dates or times. Recycling content is a great strategy as you grow, but update it or rewrite it entirely to please the algorithm while also providing quality content to your audience.
New customers and followers may not have seen content that is still relevant from three years ago, but refreshing that content with a more modern spin can be a huge bonus for you and your potential new customers.
Mix your content up. Naturally, you will include written content, but photo and video content are also highly desirable and highly engaging.
Guest posts are a two-phase strategy.
First, allowing guest posts on your site improves your ranking, and often the person who wrote the guest post will be sharing it with their audience.
Second, this collaboration gives you access to an untapped audience.
Next, guest posting on other sites will also offer access to an untapped audience. Additionally, Google will recognize the number of backlinks you have on other sites and this can help increase your organic search rank.
Share your content on social media for more explosive growth. This growth is because many platforms are available, such as Facebook, Twitter, Instagram, TikTok, and LinkedIn.
Each of these may have a completely different audience demographic.
Additionally, social media is more interactive and will allow for more immediate feedback.
Email marketing is similar to sharing on social media. Some visitors may want the information to show up in their email box to be sure they see it. Additionally, email marketing strategies allow you to build up a person’s interest and anticipation, and drip-feed mentions of your brand into their daily consciousness. Consider an email strategy such as a mini-course delivered over several days in separate emails. Remind them that you are there, and give them a little something interesting with each message to draw them back into your site.
Paid advertising is often a great avenue to build brand recognition and show off your new products.. Years ago, this would include mailers to people’s homes but now is largely successful with paid promotions on social media and ads via Google Search.
Maximise Interview Content’s SEO Potential
Interviews are also two-phased. If offered the opportunity to be interviewed on radio, television, podcasts, or even another website — jump at the chance!
Additionally, you can interview high-profile individuals in your niche to increase traffic to your content and create strong backlinks to your interview partners’ sites and resources.
Are You Ready To Boost Your Website Traffic?
I pride myself on my digital marketing expertise and WordPress web development that not only looks good and is technically awesome!
Whilst you can use your marketing budget on paid advertisements and spend all day every day on social media, that can be an expensive, time-consuming route that does not necessarily bring the kind of web traffic you desire.
There are countless marketing tactics and strategies out there all claiming to give you overnight success, but it’s all BS. These “gurus” are trying to sell you into the dream that digital space is easy. It’s not! It takes a lot of hard work.
Work with me and let’s turn your ideas into a more elevated and profitable business with the power of SEO. Contact me today to learn how we can get you the traffic you need to help your business grow and thrive.
Let’s get your website sorted!