Advice Blog
I blog on UX, SEO, Digital Marketing, and Websites for Small businesses. Most of these posts came out of questions I have been asked during VIP Intensives or 1:1 WordPress Training Sessions
I hope you find my posts interesting and helpful.
10 Awesome Strategies to Boost Website Traffic in 2022 and Beyond
You have spent so much time building your website, updating your products and services, and creating compelling content. Yet, you aren’t getting the website traffic…
Website Acronyms
There are so many website acronyms and terms and it can be not very clear. My handy guide will help you understand some of the…
Inbound Links 101 – What You Need to Know
Inbound links (also known as backlinks) are an SEO strategy that savvy businesses use to their advantage to improve their visibility online on organic search…
Keep Control of your Online Presence
In every industry, there are good & bad service providers but when your online presence is so important it pays to work with experienced professionals…
I have a small business. Do I Need a Website?
I regularly see the question asked on social media; “Do I need a website?” often by people whose only online presence is Instagram or a…
A Beginners Guide to Content Management Systems (CMS)
Are you in need of a system to manage and build your website but not sure where to start? Heard the acronym CMS and am…
7 Features Every Website Should Have
Most small business owners only put up a website as an afterthought once they’ve gotten their business established. Unfortunately, if your website doesn’t have certain…
Fixing Your Bounce Rate: 9 Ways to Keep Visitors on Your Website Longer
It can be challenging to get visitors to your website but it can be just as challenging to make a good impression in the first…
WordPress DIY
If you want to try your hand at designing your own website here are my WordPress DIY Recommendations for 2022. If you don’t want to…
SEO Tips for Better Ranking
When you invest so much time, effort, and creativity into your website, you begin to protect it like your baby. And just like your baby,…
4 Reasons Why Website Speed Matters
There are many online discussions about site speed, and some people ask, ‘Does website speed Matter?’ Speed is a crucial part of the user experience…
Why Is My Website Not Generating Leads?
Running your own business is tough enough work, but keeping your website up to date and proactively taking steps to further your lead generation can…
Help! My Website has gone?
Two years ago, a new client phoned me in a panic: ‘Lara, my website has gone. How can I get it back?’ Luckily, I was…
Website Builder Comparison – Wix vs Squarespace vs WordPress
In this website builder comparison, I will discuss the pros and cons of the 3 most popular website builders; WordPress, Squarespace, and Wix. All 3…
SEO in 2022 is all about the build!
When I started working with SEO in 2010, nobody knew what it was. SEO in 2022 is very different! Most business owners know the three…
Website Content Checklist
Website content is often the bottleneck in the web development process, so I put together this Website Content Checklist so you can see what is…
What are WordPress User Roles?
WordPress user roles are a fundamental aspect of the WordPress platform that allows you to control and manage what actions and access different users have…
The importance of Website Maintenance
To understand why website maintenance is essential, consider the regular maintenance needed in your home. You need to maintain your home, whether it’s cleaning, fixing…
Adding Website Images & Image SEO
Adding Website Images may be as simple as pressing ‘add new’ and then selecting files to upload. We all know that fast websites are important…
What Is An SEO Audit
An SEO audit is very much like getting a tune-up on your vehicle in that they both look at the technical inner workings and assess…
SEO Cheat Sheet
As an experienced SEO, I am regularly asked, ‘How do you do SEO?’ or ‘Can you SEO my website?’. I am writing this SEO Cheat…
how do clients search?
With over 1 billion websites online, it can be hard to get noticed. How do clients search for your business? What can you do to…
How to Choose a business name and website domain
In Facebook groups I often see people asking others to help them choose a business name. The question asked is ‘help me choose the best…
brand essentials
These days we hear a lot about brands and branding. Brand Packages, Brand Essentials, Brand Strategy, Brand Style, Personal Brands, business branding… But what is…
9 Local SEO Tips
It’s hard to run a successful local business these days without an online presence and an understanding of Local SEO. Local SEO is an important…
WooCommerce or Shopify? Which is Better?
When starting an online store you will have to select an eCommerce platform, and that choice will likely come down to WooCommerce or Shopify, the…
Do you have an outdated Website?
Your website requires constant work to keep it online for your customers. You may not notice how much work it takes if you initially hired…
Why I love Fluent Forms
Website forms are an essential part of communication. Fluent Forms is one of the fastest-growing form plugins for WordPress users and the form builder we…
Why A DIY Website Might Actually Be Bad For Business
You are hopefully already aware of just how vitally important having a strong online presence is for your business. Having a central location that promotes…
User Experience: 6 Things People Hate on websites
If you’ve been struggling to get website traffic — it could be directly related to your website and not the products or services you offer. …
Do you have an old mailing list?
It’s quite well known that email marketing has an excellent return on investment (ROI). The kicker is, it’s only as good as how clean it…
Why Use MailPoet?
Many options are available when looking for an e-mail service provider (ESP) for Email Marketing (EDM). Whilst most of them work similarly but if you…
What is Responsive Web Design? Why is it Important?
You may not know what responsive web design is, but you’ve definitely noticed its impact if you’ve used your phone to shop online, open email…
Why is Quality Web Design Important?
Proper web design is a key element in procuring and keeping customers. Your brand identity and online presence are shown off in full force on…
Do I need legal pages on a website?
I am a web developer, not a lawyer but one thing I do know is that legal pages on a website are a crucial and…