Adding Website Images may be as simple as pressing ‘add new’ and then selecting files to upload.
We all know that fast websites are important for conversions, so to ensure your site is fast loading and gets the added benefit of Image SEO, adding website images is a little trickier and involves a few steps.
Image SEO isn’t a difficult task but it can make a difference to your traffic, rankings and search visibility.
Properly optimised photographs will assist your page loading faster. Page speed is part of on-page SEO so these steps will assist your page with organic search and also help your photos in being listed in Google images search which can bring in additional traffic.
Image optimisation becomes a habit the more you do it. It takes a little more time but it’s worth it. I always want to do as many things as possible for my clients to rank better and bring in as much website traffic as possible.
Before we begin the steps, let’s discuss image types and what you should use when and where.
Image File Types
- .jpg or .jpeg is for photographs
- .svg for icons (in Kadence there are already many preloaded images to choose from)
- .png for logos and graphics with a transparent background
- WebP is a relatively new file type and we recommend serving WebP to assist your Image SEO and page rankings
The 5 steps to adding website images
Amongst those who know me well, it is always laughed about that my image SEO mantra is stuck in everyone’s brain for life “Rename, Resize, Optimise”
Before uploading an image to your website it is best to resize, rename and optimise as this will help with your Image SEO, your UX and your page load speed.
Be sure to resize images to their maximum display dimensions advised by your WordPress theme or website builder.
I use the following sizes for this website as recommended by my theme.
- For a Blog featured image, I use 1200px width with 630px height.
- Landscape (Hero Image) 1920px width x 1280px height.
- For portrait, I use a minimum of 1000px width and my preference is 1500 height.
- WooCommerce Product Image 600px Square.
- Favicon 512px x 512px
There are quite a few tools you can use to resize images including the photos application that comes with Windows (it’s super easy & fast to use), Photoshop and some people resize using Canva.
If you would like to know the theme, plugins and hosting I used to build this website check out my tools and resources page
The Image name should be named as the target keyword of the page.
A unique name is better than something generic like 123789846.jpg. The image name is an opportunity to target the keyword.
Use – to separate words and I always do images in lowercase.
For example, my home page target keyword is ‘larap digital’ so I use larap-digital.jpg and if there are multiple images I use a number so the file name would be larap-digital-1.jpg
Google has published a guide of its own image best practices
Large images slow down your page load time and nobody likes a slow webpage.
Optimise before and after adding an image file to your web page.
When you resize the file the size will be smaller but you can optimise further by using optimisation tools such as https://tinyjpg.com/ which is an excellent free tool.
You want the file size to be the smallest file size possible but you want the resolution to be high quality. I aim for a file size of under 100KB wherever can but sometimes an image can’t be that small and keep the resolution so it may need to be bigger
Upload into the media library:
In WordPress go into the Media Gallery and press Add New
In WordPress.org add an image optimisation plugin and use WebP images.
There are many to choose from with popular ones being Ewww, ShortPixel, Imagify or Smush. These plugins help minimise file sizes even further. I personally use Ewww Image Optimizer as I like their Easy IO CDN + it serves WebP images.
Having a high-quality photo as small as possible size is exactly what you want.
4. Add Alt Text
Alternative text that shows in case the image can’t be shown to the user for many reasons, is also needed for accessibility for the visually impaired + for it helps google to understand what the photo is about.
Basically, Google is blind & cannot see your image but Google reads content and code so can read ALT Text.
- Be Descriptive and Specific
Alt text should always describe the contents of an image in as much detail as possible.
The more specific you can be when describing an image, the better, as this will help it rank on Google Image Search and also help visually impaired people better understand the content on your page.
- Be Relevant
Alt tags aren’t a place to spam keywords and should be used to describe the file such as ‘Lara P Digital Home Page Hero’
Try and write alt text that describes the photo in a way that relates to your page
- Be Unique
Don’t use your page’s main target keyword as the alt tag for every Alt Text. If there are 5 photos use a different variation of the keyword such as LaraP Digital Home Page Hero, LaraP Digital Pink Website, LaraP Digital Solutions etc
Always be sure to write unique alt text that describes the specific contents of the image
5. Geotag your image
This is probably the most underused image SEO tactic. You can literally connect your photos to locations by Geo-tagging them. This is amazing if you are doing local SEO as your blog posts will then rank locally.
Geo Imgr is a handy tool to do this
Whilst it isn’t a ranking factor Geotagging can be helpful if local SEO is part of your digital strategy.
6. Implement Lazy Loading on your website
We can’t ignore the fact that photos are usually the assets on a page with the largest file size and, therefore, slow down your page. It’s unavoidable.
You can’t have a great website without photos. They are too important to provide clients with what they are looking for and provide a great user experience.
They make your website more engaging, pleasing and useful to a user.
By using lazy loading we defer a browser from loading an image until it is needed.
So there you have it, my top 6 steps for adding Images to your website and Image SEO.
I hope you found this blog helpful
Until next time
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