Most small business owners only put up a website as an afterthought once they’ve gotten their business established. Unfortunately, if your website doesn’t have certain features, it won’t do you much good.
While there is no one-size-fits-all approach to designing a website, there are certain features that make your website more likely to get visitors and turn them into customers. Here are seven features every website should have, no matter what kind of business you have.
Features every website should have
Feature #1. Contact Information
It’s surprising how many businesses forget to put their contact information on the main page of their website. If you want people to contact you, be sure to put your contact information somewhere visitors will see it easily.
Add a clickable call or email button to make it clear and easy how your customers can reach you. Don’t make your customers have to work to reach you. Include visible, easy-to-use contact forms on every page so your customers have no barriers to contacting you. You can even include a live chat feature that allows your client to send you their contact information directly from your website so that you can help them during business hours or contact them back when you’re back in the office.
In addition to contact information, don’t forget to include links to your social media profiles. Many potential customers will begin their relationship with your business by following you on social media before committing to giving you their information. Don’t underestimate the importance of social recognition and social proof in establishing your business as a trustworthy entity worthy of your prospective clients’ time.
Feature #2. Subscription Forms
Don’t let your potential customers remain just visitors to your website. Encourage them to subscribe to your email newsletter so you can continue to communicate with them about future products, promotions, and events.
List-building is an essential part of any business. Adding subscription forms to your website allows you to convert curious onlookers to potential paying customers and gives you a list of leads that are already warmed up to your offerings.
Feature #3. Mobile Optimisation
Approximately half of all web traffic is viewed on mobile devices. If your website isn’t fully accessible by mobile devices, you could be missing out on half the potential customers.
Your website should look good and function perfectly on mobile devices. If customers see a site that’s glitchy, hard to read, or that looks unprofessional, they’re going to click away and visit your competitor’s page instead.
Feature #4. Minimalist Design
You may want a fancy website with all the bells and whistles, but your site will look confusing and cluttered if you cram all those extras onto every page. When it comes to web design, less is more.
Consider viewing your site on your smartphone. If it’s a busy, cluttered mess, your customers won’t be able to focus on the pages you want them to see. A clean and simple design makes it easy for customers to find what they’re looking for.
Feature #5. SEO Optimisation
Search Engine Optimization (SEO) optimisation is crucial for bringing visitors to your site. Ranking high in search engine results should be a top priority for your web design. Factors such as writing headings and meta descriptions with SEO in mind and using keywords can help.
Other essential SEO factors include the content you place on your site, the keywords and keyword phrases you use, and the concise Uniform Resource Locator (URL) structure. If you aren’t confident using SEO strategies, consider paying someone to optimize your website for you.
Feature #6. A Blog
Not only will a blog help with SEO, but it can also help you establish credibility with your potential customers. Fill your blog with unique, relevant information that your visitors can use. Your blog isn’t just a chance for you to fill your website with content. It’s also a great source of marketing for your site.
Share blog posts to social media and send links to posts to your email newsletter subscribers. The more visibility each post gets, the more people will be drawn to your website. Just make sure you’re posting relevant content, or you’ll likely find that you won’t convert visitors to customers.
Feature #7. Speed and Functionality
The prettiest, most polished website in the world is of no use to you if it doesn’t load correctly or takes ages to load. People are impatient, and they’ll click away if your site isn’t quick and functional.
If images take ages to load, or if you have lots of broken links or dead pages, it’ll only result in a frustrating experience for your visitors. Make sure your website is performing as it should, or it could cost you in the long run.
Let Me Make Your Website Amazing
Whilst you can use your marketing budget on paid advertisements and spend all day every day on social media, that can be an expensive, time-consuming route that does not necessarily bring the kind of web traffic you desire.
There are countless marketing tactics and strategies out there all claiming to give you overnight success, but it’s all BS. These “gurus” are trying to sell you into the dream that digital space is easy. It’s not! It takes a lot of hard work.
Work with us and turn your ideas into a more elevated and profitable business with the power of a Search Engine Optimised WordPress Website.